During my internship at Fox Sports, I gained hands-on experience working with top professionals in the sports media industry. I analyzed sponsored digital content across YouTube, TikTok, Instagram, and Facebook using Emplifi, tracking performance and engagement metrics. I collaborated with the Sales/Partnerships and Digital teams to ensure seamless execution of sponsorship campaigns and activations. Additionally, I supported the creation of post-campaign recap reports for brand partners, highlighting key performance benchmarks, ROI, and retention insights. I also had the opportunity to represent Fox on the intern panel for LMU recruiting and to return as an alumni speaker for the Sports Business Association at LMU.

I also conducted two competitive analyses to identify trends and opportunities within the sports media landscape. One of my favorite projects involved partnering with the design team to update creative assets for major campaigns, including Coca-Cola/GMC Field Pass (College Football) and Modelo 60 in 60. Visuals from these projects are shown below.

Modelo 60 in 60 Utah v BYU

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Coca Cola Field Pass Washington v Michigan

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Coca-Cola Field Pass Ucla V Indiana

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Coca-Cola Field Pass Penn State v Ohio State

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Modelo 60 in 60 Texas Tech v Kansas State

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Modelo 60 in 60 Penn State v Ohio State

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GMC Field Pass USC Vs USC

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Modelo 60 in 60 Utah v BYU

Coca Cola Field Pass Washington v Michigan

Coca-Cola Field Pass Ucla V Indiana

Coca-Cola Field Pass Penn State v Ohio State

Modelo 60 in 60 Texas Tech v Kansas State

Modelo 60 in 60 Penn State v Ohio State

GMC Field Pass USC Vs USC

LA Coliseum Marketing